Transform Any Sports Content Into
Interactive Video Analytics
Enterprise-grade AI platform that converts sports footage into interactive video analytics. Trusted by leading broadcasters, leagues, and media companies worldwide.
Program Applicant 🚀Program Applicant 🚀
Competition Participant 🚀Enterprise Sports Intelligence Platform
Trusted by Fortune 500 companies to transform sports content into revenue-generating interactive experiences.
Player Simulation Engine
Enterprise-grade AI that processes sports footage to extract actionable insights, player performance data, and strategic intelligence.
Video Search Chatbot
Convert traditional sports content into immersive games that drive engagement and create new revenue opportunities.
AI Coach Mobile App
Cloud-based infrastructure delivers instant analysis and content generation with enterprise-grade security and reliability.
Digital Twin Fan Engagement
Every Athlete Becomes a Living Digital Twin
Transform video, GPS, and performance data into living digital athletes that evolve every week, creating entirely new ways for clubs to engage supporters, showcase players, and build digital revenue streams.
OVR
Speed
Acceleration
Passing
Stamina
XP
Every training session and every match updates a player's living digital twin.
Instead of static highlights and statistics disappearing after a match, clubs build persistent digital athletes that continuously evolve throughout the season.
Performance data from video analysis, GPS tracking, wellness systems, and future wearable integrations becomes the foundation for immersive fan experiences.
The result is a new digital layer connecting clubs, athletes, and supporters every day, not just on matchday.
Heat Maps
GPS Movement
Highlights
12 playable moments
Weekly Delta
+3 OVR this week
Feature Grid
Living Player Profiles
Persistent digital identities that evolve throughout an athlete's career.
Dynamic Ratings
Player attributes automatically update from real-world performance: pace, passing, vision, shooting, defensive awareness, stamina, and agility.
3D Digital Avatars
Photorealistic or stylized digital versions of every athlete powered by AI.
Weekly Progression
Every match updates ratings, progression, achievements, and career milestones.
Interactive Match Highlights
Important plays become playable moments connected directly to each player's digital profile.
GPS-Powered Attributes
Convert sprint speed, distance covered, high-intensity runs, work rate, and explosive actions into fan-facing experiences.
Why It Matters
Traditional sports technology helps coaches understand performance.
Backfield helps clubs turn performance into fan engagement.
Rather than simply producing reports, Backfield creates a living digital universe around every athlete.
Fans do not just watch players. They follow them, compare them, collect them, track progression, and experience the journey.
Club Benefits
Increase Fan Engagement
Create reasons for supporters to return between matches.
Create New Revenue Opportunities
Power digital memberships, premium experiences, sponsorship activations, collectibles, and interactive fan products.
Strengthen Player Identity
Give every athlete a persistent digital profile that grows throughout their career.
Differentiate the Club
Offer an experience unavailable through traditional video or analytics platforms.
Backfield is building the digital infrastructure where every athlete owns a living digital identity and every performance creates new opportunities for engagement. Analytics are only the beginning. The future belongs to immersive sports experiences.
The Backbone of Player & Deal Management
From evaluating players to managing rosters and tracking deals, Backfield replaces scattered tools with one shared source of truth—built for speed, compliance, and scale.
Onboard Teams and Agencies in Minutes
Create your organization, invite staff, and configure workflows with no complex setup. Backfield adapts to how your team already operates—without slowing you down.
Roles, Permissions, and Accountability
Assign access for agents, coaches, staff, and athletes with clear boundaries. Everyone sees what they need—keeping operations efficient and aligned.
Centralized Rosters, Contracts, and Performance
Group athletes by team, link agents to players, and manage contracts, NIL deals, and sponsorships in one place. Performance context stays connected to business decisions.
Real-Time Financial Visibility
Track earnings, endorsements, and contractual obligations as they happen. Stay compliant, transparent, and audit-ready—without spreadsheets or manual reporting.
Proven Results Across Industries
Broadcasting Excellence
Enhance live broadcasts with real-time analytics overlays, 3D replays, and interactive viewer experiences that increase engagement by 300%.
League Operations
Streamline content production, generate additional revenue streams, and provide teams with comprehensive performance analytics.
Enterprise Security
SOC 2 compliant platform with 99.9% uptime SLA, dedicated support, and white-label deployment options.
Competitive Advantage
The Old Way
- âś–Legacy camera systems permanently installed at stadiums
- âś–Bulky motion capture rigs and expensive hardware
- âś–Dedicated labs and long processing times
- âś–Millions in upfront investment, limited scalability
The AI Advantage
- ✔Plug-and-play video capture with existing devices
- ✔AI motion analysis with no special hardware required
- ✔Real-time results directly in the cloud
- ✔Scales instantly from pro stadiums to high schools
How It Works
From raw footage to interactive analytics in seconds. Our AI-powered pipeline makes it seamless.
Upload Your Clip
Drop any sports video - game footage, training clips, or highlight reels. We support all major formats.
AI Analysis
Our advanced AI analyzes player movements, formations, strategies, and performance metrics in real-time.
Interactive Video
The analyzed play is transformed into an interactive video where you can explore what-if analysis.
Play & Share
Experience your interactive analytics, share with others, and create new scenarios based on real plays.
Ready to see it in action?
Upload your first clip and experience the magic of AI sports analysis.
Try DemoBackfield in the News
Backfield Featured by NVIDIA Inception Program at PyTorch Conference
Backfield AI was spotlighted in an official NVIDIA blog post during the 2025 PyTorch Conference for our work in real-time sports intelligence and multimodal athlete analytics.
Read More →
Stanford Daily Highlights Backfield's Ability to Change the Game Forever
The Stanford Daily profiled Ubilla’s path from athlete to innovator and his ongoing work building immersive AR technology to empower future competitors.
Read More →